Brand strength internationally recognized for six consecutive years! M&G awarded "China's 500 Most Valuable Brands" again.Release Date：2023-06-16
On June 15, 2023, the "China's 500 Most Valuable Brands”conference (20th edition) organized by World Brand Lab was held in Beijing. With more than 30 years of active participation in the industry, M&G has been shortlisted for six consecutive years by virtue of its excellent brand strength. This year, M&G ranked 371st among "China's 500 Most Valuable Brands" with a brand value of 20.652 billion yuan, 27.6% higher and 6 places higher than last year.
World Brand Lab is recognized as one of the world's three major brand value assessment institutions, operating under the principle of "independence and impartiality”. It has operated 20 consecutive years. In 2023, the World Brand Lab made selections froma group of more than 8,000 Chinese popular brands that representChina's high standards, and M&G was listed among them, alongsideHaier, Tencent, China Resources and other outstanding nationalbrands.
Brandvalue is an important reference for measuring a brand's developmentpotential. In addition to being selected as one of China's 500 Most Valuable Brands for six consecutive years, M&G has been awarded the title of "No.1 Stationery in China's Brand of the YearAward" for two consecutive years, which demonstrates the highbrand value of Chinese stationery.
As a beloved national brand, M&G has been actively participating in the industry for decades, focusing on making high quality pens in China, and actively leading the steady development of the stationery industry toward high quality products driven by innovation. Today,M&G has become one of the world's largest stationery manufacturers, boasting Asia's largest neutral pen manufacturingbase, with products exported to more than 50 countries and regions around the world.
Sinceits establishment, M&G has strived to be the industry leader inindependent brand development. In recent years, under the guidance of the national strategy of "Brand Strengthening", M&G has continued to make breakthroughs and changes to compassionately createquality stationery, open a path of innovation for Chinese stationery,and share the story of Chinese stationery brands to the world.
M&G is committed to consumer-oriented innovation, focusing on function,appearance, emotion and content. M&G holds onto agenuine understanding of its consumers in order to inspire them.For example, M&G cooperates with internationally renowned IPs to enrich consumers' cultural and creative experiences, and launches eco-friendly products such as carbon-neutral stationery to convey acaring and responsible brand image. At the same time, M&G is actively exploring the channel innovation facilitated by the JiuMu Store to create diversified cultural and creative displays so that consumers can access a cultural and creative life at the convenience of their fingertips.