August4th, 2021, Shanghai- Shanghai M&G Stationery Inc. (“M&G”)intends to acquire the Norwegianergonomic backpack brand Beckmann through its subsidiary.M&GandBeckmannNorwayrecently held a online signing ceremony in shanghai.M&G CEOChen Huxiong together withthe partner of Herkules Capital and Chairman of BeckmannBoardFredrik Kongsli, Beckmann Family's2nd generation Jan Olav Beckmann,Beckmann CEO Ole Falk Hansen , attended theceremony through video.
Signing ceremony for M&G Stationery's acquisition of Beckmann Norway.
Beckmann has 75 years of experience in protecting children's spine. Ever since 1946, ithas focused on making ergonomic backpacks and has continuously produced high-quality schoolbags for children of moreages. Its products have beenrecognized by various international professional awards and becomethe chosen favourite for children and parents. Beckmann now has more than 75% market share in Norway, offers products and services to consumers in over 20 countries.
It isthe first time that M&G hasacquired a Nordic brand, a high-end ergonomic backpack. Nordic designs have unique aesthetic marks in the hearts of Chinese consumers. Being as an excellent representative of Nordic brands, Beckmannis known for its simplicity, practicality, elegance, modesty and dexterity.
"Beckmann's balance of aesthetics, functionality and environmental safety, fitting well with M&G Stationery’s idea of caring for growth of teenagers, was an important consideration for this partnership." said M&GCEOChen Huxiong.
As one of the largest stationery manufacturers all around the world, Shanghai M&G Stationery Co. covers around 80,000 retail terminals in China. The products sale to over 50 countries and regions.
After this signing, M&G and Beckmann will form powerful combination. Chinese market willbeexpected tobecome one of the largest markets of Beckmann in the world, and Beckmann will be known by more Chinese consumers. Meanwhile, this acquisition will be an important milestone markingM&G Stationery's world vision and a new five-year strategy. In the future, M&G will provide wider choices and more professional quality guarantee for global consumers.
M&G makes determination to be good enterprise citizen in the global village. To be in the place of protecting the environment where we live, we put our efforts to develop and establish recycling economy,
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